Today's growth challenges demand integrated expertise, entrepreneurship and sharp choices — not classical consultancy structures. That is why we build specialist teams around the challenge, not around an organisational chart.
"Anew exists for organisations that don't want to follow the current — but set their own direction."
Edgar Molenaars
Growth isn't just about the best ideas — it's also about uncovering and removing the barriers that hold it back. It's about clarity, coherence and the willingness to change when translating strategy into execution, innovation into commercial reality, brand into operations, ambition into something that can actually be organised.
Everything starts with an ambition that captures the imagination — not one that begins and ends with numbers and KPIs. Imagination creates engagement and moves people to action. But growth only comes when that ambition is carried, organised and mobilised — from boardroom to shop floor, from strategy to market.
No pyramids or standard staffing models — just experienced strategists who remain personally involved from analysis to realisation.
Classical consultancy models are often designed for scale and utilisation. We believe in compact teams, direct senior involvement and specialist expertise built around the real challenge.
Maton Sonnemans and Edgar Molenaars combine experience from Big4 consultancy with the agility of specialist teams. Different expertises, but the same conviction: consultancy needs to become more direct, sharper and more entrepreneurial.
Anew brings specialist teams together around complex growth challenges. Compact where possible, multidisciplinary where needed.
