Teams

The same quality, different expertises

Anew brings together complementary teams that share the same standard of quality, but contribute different expertises around growth strategy. Each team has its own specialism and profile, yet works from the same conviction: compact teams, senior involvement, and sharp choices.

Team Sonnemans

Innovation, customer-focused strategy & new business design.

Team Sonnemans helps organisations develop customer-focused, innovative business strategies.

Maton Sonnemans was a partner at VODW and subsequently at EY, and has spent the past eighteen months building a successful boutique practice in which he works alongside specialists from his network to help organisations with customer-focused, innovative business strategies.

In roles as boardroom advisor, team captain, supervisory board member and fractional CMO, Team Sonnemans helps organisations develop new propositions, new business models and new sources of growth.

Team Millers

Marketing, branding, CX & marketing operating model.

Team Millers helps organisations where growth is stalling to make sharp choices in brand, CX, marketing and operating model.

Edgar Molenaars was a partner at KPMG and is building Team Millers as a boutique practice around marketing, branding and marketing operating model as a growth engine.

From that practice, he helps boards, executive teams and functional leaders to sharpen growth ambitions, strengthen propositions and brands, future-proof marketing organisations, and translate strategy into sharp narratives that move people and organisations to action.

Your team?

Are you an established specialist in growth strategy, with a proven track record as a partner at one of the leading advisory firms?

Does our thinking resonate with you, and do you have the ambition to join Anew with your own team? Get in touch.