Anew is a different model for growth and strategy. We bring specialised teams together around complex growth questions, tailor-made.
With Anew, a Collective of Strategy Teams, Maton Sonnemans and Edgar Molenaars introduce a new model for consulting and growth strategy. Not built around one big firm. Built around specialised teams instead — each with its own expertise, proven track record, conviction, and profile. Teams that are independently strong, but designed to work together whenever the growth question calls for it.
We work with clients and partners who want movement, not validation — in the tension between logic and nerve. Not to be right, but to set direction.
Maton Sonnemans
The quality, thinking and boardroom credibility of seasoned strategic advisors, without the unnecessary layers. Big-4 baggage and reliability, but with more agility, direct senior involvement, more independence, and more room for sharp choices.
Anew starts with two teams that are complementary in expertise and close in organisational philosophy.
Anew exists for leaders who understand that growth doesn't come from doing more of the same, but from daring to think differently.
Edgar Molenaars
